RICE & SPICE

I founded Rice & Spice, a magazine and collective by Asian American youth, in the summer of 2020 before my freshman year of high school. As a space for creative expression, Rice & Spice fosters a diverse community that celebrates our generation’s voices and stories. 

Rice & Spice is a print and online publication with a regularly updated website for writing and visual work. Starting out as an Instagram page and a Google submission form, Rice & Spice has since then grown into an international community as we continue to champion our starting mission of advocating for the representation of Asian American youth’s creative work in media. Along with 13K+ followers on social media, 43K+ annual website page views, and up to 470K+ monthly web impressions, I lead a team of 20+ nationally-based writers, photographers, editors, designers, artists, and videographers. I have built relationships with companies, including Netflix, Universal Music Group’s °1824, The Oriel Company, Shore Fire Media, Persona PR, and Tremendous Communications. 

Aside from creative submissions, Rice & Spice has interviewed both established and rising Asian voices in various creative industries, including the cast of Lionsgate’s film “Joy Ride” (Stephanie Hsu, Ashley Park, Sherry Cola, and Sabrina Wu), Sean Kaufman, star of the Amazon Studios’ show “The Summer I Turned Pretty,” lifestyle YouTuber Ur Mom Ashley, South Korean boy band P1Harmony, among others. We frequently cover concerts, New York Fashion Week, film and music festivals, and other events, including South by Southwest, Head in the Clouds, Outside Lands, and Austin City Limits.

Rice & Spice collaborated with Adobe for a feature in their 2023 APIHM social media campaign. We were also featured on Universal Music Group's °1824’s Instagram for APIHM. We have been recognized by NBC News, Adolescent Content, Local Wolves, Asian American Collective, among others.

To learn more about Rice & Spice, visit our website here

Adobe APIHM campaign collaboration

Rice & Spice collaborated with Adobe for a paid partnership for their 2023 APIHM social media campaign, featuring on their social media channels.

Interviews with the casts of “Aladdin” and “The Lion King” for Disney on Broadway’s 30th Anniversary

I interviewed the casts of "Aladdin" and "The Lion King" on Broadway in celebration of Disney on Broadway's 30th anniversary. After recording footage at Disney's media day event, I worked with team members to put together the video. Rice & Spice was also given complimentary tickets by Disney to both shows.

Issue 1: Color

Rice & Spice’s first issue, The Color Issue, was composed of 110+ pages of 50+ contributors’ work, selling 150+ copies. It included interviews with former political activist Claira Janover and photographer Shots by Sophia.

Collaboration with EXPOSITION

I interviewed Asian independent music collective EXPOSITION’s co-heads about their first live event. Rice & Spice formed an informal relationship with EXPOSITION, interviewing a number of their members and also photographing their shows.

BEEF coverage

We were invited to Netflix x A24's “BEEF” promotional events in New York City and Los Angeles, with guest speakers Alok Vaid-Menon and Law Roach respectively, also covering the show’s virtual press conference as well.

Disney and Pixar’s Elemental coverage

We were invited to Disney and Pixar’s “Elemental” preview screenings in New York City and Dallas. We also covered the film’s virtual press conference, interviewing the director and cast members.

Interview with Lionsgate’s “Joy Ride” (2023) cast: Stephanie Hsu, Ashley Park, Sherry Cola, Sabrina Wu

I interviewed the cast of Lionsgate’s “Joy Ride” (2023) at the Center for Asian American Media’s CAAMFest, which includes Oscar-nominated Stephanie Hsu, Ashley Park, Sherry Cola, and Sabrina Wu. The opportunity sparked a relationship with Tremendous Communications, an AAPI PR & marketing agency that has worked on the campaigns for Everything Everywhere All At Once, Nope, and other major films.

I interviewed Park and Wu again on the CAAMFest red carpet, and Rice & Spice also covered the film’s premiere at South by Southwest.

New York Fashion Week

Rice & Spice has covered five seasons of New York Fashion Week, including shows by Phillip Lim, MONSE, Private Policy, and more.

"Dìdi (弟弟)" coverage

Rice & Spice covered "Dìdi (弟弟)" at the San Francisco Film Festival (with director Sean Wang, producers Josh Peters and Valerie Bush, and many members of the cast and crew in attendance) and interviewed Sean Wang and lead actor Izaac Wang as well.

Head in the Clouds coverage

Rice & Spice has covered 88Rising’s Head in the Clouds Festival Los Angeles twice. During our second coverage, we interviewed performers Phum Viphurit, Lyn Lapid, Stephanie Poetri, Voice of Baceprot, and Spence Lee.

Outside Lands 2023 coverage

I photographed and wrote the article for our coverage of Outside Lands 2023. I also interviewed and photographed up-and-coming EDM artist ISOxo, one of the latest additions to 88Rising’s roster.

tripleS tour ticket giveaway

Rice & Spice partnered with media and events production company HALSUG to giveaway tickets to see K-pop girl group tripleS on their 2023 World Tour [Authentic] LOVElution.